For writers trying to build an online presence traffic to your site is crucial. There are many ways to build traffic with engaging on other platforms (Twitter), producing excellent content and using services such as Stumble all being great choices. However, have you considered Google Adwords?

You know those text ads that you see in search results on Google. Well those are text ads that advertisers write and Google displays in relation to relevant keywords. The advertiser then pays each time someone clicks on the ad.

There are no rules that say only businesses can advertise and there is nothing stopping writers using the service. Say you have a blog that focuses on science fiction book reviews. There is no reason why you can’t set up Adwords to show your ad every time someone searches on ‘science fiction book’.

Here’s a couple of videos to get you started: